MARKETING DIGITAL TRANSFORMATION

 

Creativity + Technology + Intelligence = Results

C + T+ I = R

Through training and professional experience, I have been able to take leadership positions in the areas of marketing, e-commerce and digital marketing. I have over 20 years of marketing experience mastering the implementation of 360 degree marketing strategies. I am an analytical professional with expertise in developing performance metrics and marketing metrics (KPIs) . Having a solid knowledge in technology, I conceived and implemented various projects for modernization and optimization of marketing areas of companies, such as Marketing Automation, Big Data for market mapping and lead generation, Collaborative social networking for companies, Customer Service Systems for Customers and modern Management of Incentive Campaigns.

About Me

Professional with solid experience in the Commercial and Marketing areas, as project manager in Communication, e-Commerce and High Performance Sales.


Acting directly in the strategic and tactical planning of units marketing in Brazil.


Digital Marketing Management: B2B and B2C sites, e-commerce, SEO, Google Adwords, Facebook Ads, Youtube Marketing, Social Media, Blogs, Content Planning, Web Analytics, Google Analytics, Mobile Marketing, Inbound Marketing, Influencers, Leads, KPIs / Metrics.


Wide experience in management of multidisciplinary teams, agencies and suppliers, leading the teams in an integrated way, to reach the common objectives.


Ability to determine objectives, goals and their ramifications, always worked in a planned way and directing efforts effectively, focusing on results (ROI).


Deep knowledge in the implementation and management of technological tools and performance indicators (KPI) for digital marketing, e-commerce, social networks and online media.


Solid experience in optimization and budget management / marketing budget.


Experience in project management in digital innovation and relationship programs;


Profile hands on, analytical vision, Tech Savvy.

Professional History

[Autotrac] National Marketing Manager

Nov / 2014 - to date

Responsible for Marketing, Corporate Communication & Retail (B2C and B2B), Digital Marketing and e-Commerce, as well as for building relationships with the strategic and operational partners, dealers and sales channels of the entire group, its own units and sales representatives present in 19 states. Autotrac is a large telecommunications company focused on tracking systems whose CEO is Nelson Piquet, three-time F1 champion.

[Refrirede/Totaline] e-Commerce Manager

Mar / 2014 - Sep / 2014

I managed the company's internet sales channel. I was responsible for planning and executing merchandising actions of the virtual store, monitoring performance metrics, online sales, customer service, product delivery and Digital Marketing actions. Refrirede is a medium-sized company, franchising of the brand Totaline, present in 3 states with more than 15 physical stores focused on air conditioning and refrigeration systems.

[Supermaia Supermarkets] Marketing Manager

Mar / 2012 - Sep / 2013

Responsible for the marketing area of ​​the chain of stores, reporting directly to the company's management. I coordinated and implemented actions in the area of ​​marketing and promotional campaigns, managing and optimizing the marketing budget in the 15 stores of the network. I managed a marketing team with more than 30 employees. Supermaia is a large company and the largest supermarket chain in central Brazil area.

[Fábrica de Criação] Marketing & e-Commerce Director

Oct / 1997 - Dez / 2011

I have managed and implemented communication strategies, including website design and content, paid and earned media, social media, electronic communications, promotional materials, and other printed publications. Responsible for the planning, implementation, management and customer service of the virtual store. I was responsible for building partnerships and innovative ideas of products and services for the company. Fábrica de Creação is a small company with 3 physical stores and 1 e-commerce operation focused on creative and printing services.

[IBM] Project Manager

Jan / 1988 - Sep/ 1997

Management and implementation of IT projects for federal government clients; Management of scope, schedule, risk and quality, achieved excellent results with internal and external customers; Elaboration and negotiation of proposals; Identification, management and negotiation with suppliers / partners; PMP Methodology, project management software. IBM Brazil is a large multinational company focused on technology and information systems, products and services.

Portfolio

Education

Master International Business [ISCTE-IUL]

2020-2021

MBA Big Data applied to Marketing [ESPM]

2016-2019

MBA e-Commerce [ESPM]

2001 - 2002

MBA Marketing [ESPM]

1999-2000

Mathematics [UnB - University of Brasília]

1984-1988

"The best way to predict the future is to create it."